Sweat proof makeup for women who Train hard and Play even harder.
Sweat proof makeup for women who Train hard and Play even harder.

About Us


Welcome to the world of Tuchéir Cosmetics, pronounced /tou·ché/, a cosmetics and beauty brand created for all woman with active lifestyles and on the go.

Tuchéir Cosmetics is a brand for women who have very grueling work and personal commitments. We understand the demands women are faced with today and have created a brand and home for active women who want to look and feel stunningly beautiful. 

Tuchéir Cosmetics was designed for moms, businesswomen and fitness enthusiasts who want to look and feel confident while on the go. We understand beauty starts from the inside and radiates out.

After years of working with accomplished female leaders in corporate America, Trenese became disheartened. So many of these brilliant women were talking negatively about themselves and trying to reach unattainable “Hollywood” beauty standards fueled by social media. Tuchéir Cosmetics is her response to unattainable beauty standards and unhealthy self-talk. At Tuchéir Cosmetics, she seeks to empower women to embrace their strength and fitness routines in sustainable, healthy ways. We at Tucheir encourage you to play with makeup without allowing it to define you.

We believe the best part of being beautiful is simply being YOU.